Möbius presented the Prosumer Intelligence Toolkit in an interactive workshop at Readmagine 2023Mobile World Capital Barcelona
The session was an opportunity to network and team up with publishers
The Möbius project organised a workshop at Readmagine 2023 to present the Prosumer Intelligence Toolkit (PIT) and gather feedback to improve it according to publishers’ needs and objectives.
Readmagine presented itself this year as “the chance for reinvent, redefine, redesign ideas and skills in the book and reading areas”. There couldn’t be a better context to present the Möbius‘ PIT to keep developing it and gather in this tool all the features publishers need to understand better their readers.
On the 7th of June at 17:15h in the Innovation Sandbox, 20 people joined the workshop “The Prosumer Intelligence Toolkit: A tool to understand how readers interact with books”. It was a very productive session, because the assisting publishers were very active sharing their feedback and speaking about their needs. After the workshop, many of them had further conversations about the PIT with Möbius partners moved by further interest and curiosity.
The workshop was interactive and dynamic. The audience was divided into two groups to facilitate smaller discussions and some Q&As dynamics with the moderators Elias Blanckaert, Enrico Turrin and Clara Pont Vílchez, to debate about the potential end users of the platform and the key features the PIT should have.
The PIT: A tool to understand how readers interact with books
Publishers are always looking for more effective ways to learn about readers in order to bring them their next favourite book. Horizon 2020 project Möbius is not making publishers capable of reading minds but is surely working to get them as close as possible to their customers. The Möbius team is working on an innovative Prosumer Intelligence Toolkit, or PIT, that will be capable of generating unique insights from reader interactions online.
The Prosumer intelligence Toolkit is a dashboard that can manage massive amounts of data and show interactions and trends in users’ behaviours, based on users’ simple queries. What distinguishes Möbius’ Intelligence Toolkit from its competitors is that it focuses on readers as prosumers and not simply as consumers. The PIT focuses on readers as creators: commenters, reviewers, fanfiction writers, etc. In short, the PIT is a tool for publishers to better understand readership in the digital age.
Möbius’ PIT is still being developed at this time, and the current proof of concept utilises data from fanfiction community Archive of Our Own (AO3) to showcase its potential; however, once completed, it will be capable of elaborating data from all kinds of online communities. Publishers will be able to customise the PIT interface to extract information from data relevant to them.
About Möbius, renewing the book experience
Möbius is an initiative funded under the European Commission Horizon 2020 programme that aims to modernise the European book publishing sector by remodelling the traditional value chains and business models uncovering the prosumers potential and delivering new enriched media experiences.
About Readmagine 2023, redesigning ideas and skills in the book and reading areas
Readmagine is the Week of Digital Innovation in Reading, Books and Libraries, organized by the Germán Sánchez Ruipérez Foundation (FGSR) in its headquarters of Madrid: Casa del Lector. It consists of a set of conversations, workshops, conferences, meetings and other formats for the exchange of ideas around the process of transformation reading and books.
Readmagine was organised for the first time in 2006 and since that first edition always hosted conversations among publishing and digital media, urbanism, fashion, marketing, video gaming and other fields of action. With this approach FGSR seeks to promote learning across the boundaries as a mean for innovation.
Celebrated from the 7th to the 9th of June 2023.