"The European publishing sector has been experiencing some major changes lately that have consequences over the entire process of book publishing. Book reading is competing nowadays with an overwhelming entertainment offer that is valued for its convenience, availability and the fact it can be simultaneously experienced with others."

ARTICLE

The publishing sector, at the edge of a fundamental change

"Books create conversations, debates, controversies, and every generation has its titles. Sometimes studied in class, sometimes found in a library, or even discovered through a movie, books are almost part of our genetic identity. It is impossible to imagine a world without books. "

ARTICLE

The end of books, a non-sense

"The dust that covers a book in a bookshop is not always a sign of poor quality. Instead, it can symbolize the difficulties to sell a good that is not always to the taste of an entire society, but just a few."

ARTICLE

The business of book publishing: when the encyclopedia salesperson is uploaded to the cloud

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WINNERS
The Möbius Book future manuscripts

Möbius is an initiative funded under the European Commission Horizon 2020 programme that aims to modernize the European book publishing industry by remodelling the traditional value chains and business models uncovering the prosumers potential and delivering new enriched media experiences.

Möbius book experience:

An immersive and interactive book experience through the Möbius Player, using binaural reproduction. Individual users will be able to use the Möbius app for immersive reading (text+ binaural audio) and enjoying the social interaction features.

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Möbius book art installation:

A fixed immersive installation showing an immersive experience of about 15 minutes each will be produced by experienced immersive artists trained in the Gianfranco Iannuzzi school and experienced in visualization of book stories (e.g., Lewis Carrol Alice in Wonderland, and Italo Calvino Invisible Cities).

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Möbius Immersive Book Box (MIBB):

A portable immersive installation designed to be easily transported. Möbius will design and construct a projection space with a 4m x 4m x 3m box which can be used by 4 to 5 people at a time. The walls will be transparent tissue screens such that projections can come from the outside and a 3D audio installation is to be adapted for allowing immersive experience. The audio system is designed for the playback of immersive audio signals within the 7.1.4-format (7.1-surround with 4 additional heightspeakers), which is also used by various streaming-services and Blu-ray-discs. The MIBB will be used to experiment with 5G technologies and create use cases related to immersive and interactive book experiences.

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Möbius book VR experience:

The MIBB contents will be adapted to VR-headsets so that it provides a convenient user-experience without the need for any installations and so that it can be made available via social media for download to own VRs. These VR experiences will contribute to the validation of the flexibility of the cross-media approach to generate further media products related to books with large dissemination potential.

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