Renewing the book experience
Möbius was born to invigorate European book publishing by remodeling the traditional value chains and business models. The main challenge we address is to embrace the prosumers’ potential as valuable contributors, drivers of new products and services, including new enriched media experiences. The book of the future is playing out now.
BUILDING A PROSUMER INTELLIGENCE KIT
By applying digital methods from computational social science, complemented by user studies, to analyse and learn from the vast open online communities of readers and writers.
The new prosumer intelligence toolkit will allow publishers to better understand how global readers are relating to books, their characters, storylines. Data analysis will be possible thanks to an interactive data visualization and a user-friendly dashboard for professional use.
DEVELOPING A PROSUMER BUSINESS MODEL
By exploring and proposing new business models and ways for identifying and valuing prosumers contributions to the publishing value chains.
In strict compliance with existing IP and copyright legal frameworks, Möbius aims to illuminate governing logics that allow the creation of fair, sustainable, and productive relation with prosumers.
CREATING THE MÖBIUS BOOK
By designing and developing the software tools that will allow the production of new immersive and interactive book experiences.
The Möbius book will be a cross-media production that will integrate a digital version, a 3D audiobook (3D audio and binaural reproduction of the reading experience), and audiovisual content based on the book arts.
ABOUT THE CONSORTIUM
Möbius brings together highly complementary, multidisciplinary, and cross-sectoral partners with expertise in the publishing sector.
The Möbius consortium is composed of 11 partners that are located in 4 different EU countries: Italy (1), Spain (2), Germany (3), and Belgium (5).
Moreover, two international organisations ENOLL and FEP, both operating from Brussels, will significantly expand Möbius geographical coverage to achieve a pan-European dimension.
Indeed, through its network of Living Labs ENOLL will guarantee that piloting activities are carried out in at least two European regions not covered by the project (in particular, Nordic and Eastern countries will be targeted) through local living labs.
Similarly, FEP will mobilize its 29 members in Europe (all national publishers associations) to ensure a balanced participation of professionals in the project activities, as well as channeling the project’s communications.