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        Immersion or Disruption? Möbius Pilot 1 Results on Readers’ Evaluation of and Requirements for 3D-audio as a Tool to Support Immersion in Digital Reading Practices

        In the first Pilot Phase, we aimed to gather in-depth insights into the personal experiences of avid readers, using online focus group discussions to gather in-depth insights into the current reading practices of avid readers.  At the same time, we wanted to define the requirements for 3D audio to complement digital reading. We did this through 3 co-creation sessions with 18 readers between 24 and 54 years old. Group discussions were held online in Belgium (by VUB, conducted in English on 14 and 21 February 2022 – with 14 participants) and in Germany (by MVB, performed in German on 3 March 2022 – 4 participants).

        Table 1: Participants in the Online Group Discussions

        LocationNumber of participants
         FemaleMaleTotal
        Belgium (1)718
        Belgium (2)336
        Germany4 4
        Total14418

        To prepare for the discussion on 3D audio, we asked participants to read a chapter of The Influence of Blue and simultaneously test four 3D-audio tracks accompanying the chapter. The chapter and audio tracks were in English and available via the Thorium Reader application. Participants received a manual on how to install the application and how to use it and test the 3D-audio content via mail at least one week before the online meeting. They were asked to listen to each of the tracks. While (reading and) listening to the audio tracks, highlights indicated in the written text which parts the narrator was reading. The table below gives an overview of the audio tracks that were made available to the participants: 

        Table 2: List of 3D-Audio Tracks

        Track name Track content 
        Track 1 Narrator  
        Track 2 Narrator and ambient sounds  
        Track 3 Narrator and music 
        Track 4 Narrator, ambient sounds and music 

        Table 2 shows the topics addressed in the discussion and co-creation session. Several issues listed for the discussion were visualized via Miro, an online whiteboard.

        Table 3: Visual Pointers for Participants in the Online Focus Group Discussion

        TopicVisualisation
        IntroductionInformed consent (in Qualtrics) via screen share
        Getting acquainted and sharing practicesPictures of everyday reading habits are presented in Miro. Participants could refer to images when submitting themselves and how they read.
        Defining immersionVisualisation of the points made during the discussion through note-taking  in Miro (post-its)
        Requirements for 3D-audioVisualisation of the points made during the discussion through note-taking in Miro (post-its)
        ClosingAdding final points via post-its in Miro where needed

        RESULTS: Evaluation AND USER REQUIREMENTS

        In general, most participants took some getting used to the narrator and the music and ambient soundtracks. However, many participants indicated that music and ambient sounds have the potential to aid immersion. The type of track considered the most ‘immersive’ differed according to the participants’ personal preferences. As this participant mentioned:

        “Individually, I found [the music and ambient audio tracks] a little distracting, but for some reason, when you put them together, it just kind of… it almost helps me like to focus more on this story, I guess. I know that doesn’t make much sense, like why they wouldn’t work independently, why they would all of a sudden make the story more immersive when put together. But I found the [ambient sounds] and music put together to be pretty memorable and immersive.” (MW, Male, FG 21.02.22).

        Some participants mentioned the inclusion of music tracks in reading applications would save them time, as they currently combine reading with listening to music via streaming apps such as Spotify:

        “You know, so for me, I think it was a nice experience, especially [Track 4], because it helped me. It didn’t take anything away from me but it helped and put me in the mood. Sometimes when (…)  it’s hard for me to get in the mood of the book, I try to find a playlist on Spotify about the book with this kind of music that matches what’s in it. This is fun because it’s already in the book. You don’t have to look for playlist.” (EB, Female, 14.02.22).

        Personal preferences and context of the reader (such as reading skills or using music to focus) played a vital role in the 3D-audio tracks were evaluated. To move beyond the personal preferences and individual reader contexts, we separated the comments into five categories, distinguishing between (1) general aspects that apply to all audio tracks, (2) specifics for narration, (3) specifics for ambient sounds, (4) specifics for music, and (5) specifics for combined audio tracks. Table 4 below shows the aspects that participants indicated to influence the level of immersion for each of these five categories. All aspects affect the participants’ perception and experience of the audio tracks.

        Table 4: 3D-audio Aspects that Influence Immersion

        General NarrationAmbient soundsMusicCombined audio
        ‘Fit’ with the storyThe tempo of the narrator (speaking pace)Adapt to the mood in the storyAdapt to the mood in the storyThe synergy of the tracks
        Consistency in audio qualityThe dialect of the narratorAccurately represent the environment of the storyAccurately describe the story and its’ characters
        Variation in audio contentTimbre of the voice of the narratorAdapt to the environment of the story  Build towards a climax
        The volume of the audioAccuracy of the alignment with highlighted textBuild towards a climax

        Respondents also indicated an interest in added meaning from the audio tracks. This means the audio would enhance the story further: 

        “And what I find important in such a combination, so that also reminds me a lot of film music, that the one is not just a background to the other, but that it complements each other so that I don’t just get information from the text, but through the sound, some information is brought to me that I couldn’t otherwise get, or also through the music a mood is created that I wouldn’t even have read out otherwise.” (CB, Female, FG 03.03.22).

        We asked respondents how these aspects could be implemented in a digital reading app. This analysis resulted in an initial requirement set, as shown in Table 5. The table includes requirements for producing audio content (labelled as content requirements) and requirements for technology developers to consider when developing a user-friendly reading application (labelled user requirements). 

        Table 5: Requirements for 3D-audio to Support Immersion in Reading Applications

        User RequirementsUsers should be able to choose from various audio tracks, including different narrators, ambient sounds, and music.
        Users should have control over the volume of each of the audio tracks.
        Users should have control over the speed of narration.
        Content Requirements                       Audio tracks should fit the story, including narration, music and ambient sounds.
        All audio tracks should adapt to the mood in the story and adjust when the mood changes.
        All audio tracks should accurately represent the stories’ characters.
        Music and Ambient soundtracks should build towards a climax.
        Ambient sounds should accurately represent the story’s environment and adapt when the environment changes.
        Combining the narrator, music, and ambient sounds should be balanced as a listening experience.
        Each story should offer various audio tracks, including different narrators, ambient sounds and music.

        NEXT STEPS

        Pilot phase 2 will allow us to refine these requirements further. The following stages of Möbius involve

        (1) testing a prototype of the reading application with a larger sample of end-users and (Pilot phase 2)

        (2) allowing users to try the application in their daily lives to understand more about how the combination between audio and reading is influenced by the context the reader is in (Pilot phase 3)

        Learn more about the piloting activities here

        Author: IMEC, Möbius Partner


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Discover Möbius' exciting journey at the Frankfurt Book Fair! From October 18-22, Möbius showcased its innovations, featuring the Mobile Immersive Book Box and VR experiences. The event included presentations, the Möbius Policy Event, and a workshop on the Prosumer Intelligence Toolkit. Stay tuned for more in February 2024 at the Mobile World Congress in Barcelona! 📚🌐 #mobiusbook #mobiusproject⁠
        ⁠ Möbius Project, represented by its partner EN ⁠
Möbius Project, represented by its partner ENoLL, attended Salone Internazionale del Libro di Torino, the Italian most important event for editors and publishers celebrated on 18-22 May 2023, to showcase and test the Möbius Innovative Applications to gather feedback from industry experts and potential end users to improve them 📚.⁠
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        The Möbius consortium presented an evening of imm The Möbius consortium presented an evening of immersive fantasy storytelling at the Kunstkraftwerk venue during the Leipzig Book Fair on 28 April 2023: the Fantastic Adventure Night, joined by over 160 attendees 🌟📚. Based on the fantasy novel by Giulio Ravizza “The Influence of Blue,” the media artist Franz Fischnaller created an audio-visual immersive show presented in a short version within the framework of “Leipzig Liest” 🎨🎤.⁠
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The immersive installation, the Mobile Immersive Book Box 📦🌌, was framed by Giulio Ravizza’s reading 📖🎙️, and a piano piece by the composer Rupert Huber 🎹🎶. Also, Markus Loeffler, founder of the Kunstkraftwerk venue 🏭, Emanuela Furiosi, co-founder of the Möbius partner Bookabook 📚, and Franz Fischnaller explained the Möbius Project and how it is contributing to innovation in the publishing sector 🚀.⁠
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Learn more about Möbius' presence at the Leipzig Book Fair on our website 📢📖. #LeipzigBookFair #MöbiusInnovation #FantasyStorytelling⁠
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        Leipzig Book Fair is one of the most important get Leipzig Book Fair is one of the most important get-togethers for the book and media industry in Germany 📚🇩🇪, connecting readers with authors, publishers, and media companies from Germany and around the world 🌎. It has a strong connection to the fantasy book scene 🪄✨. Visitors immerse themselves in a diversity of literature, discover innovations 🚀, and gain new perspectives 🌟. There are over 1000 book readings during these days distributed throughout the city of Leipzig 📖🎙️.⁠
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Let’s recap on what these products are based on!⁠
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🛠️ The Prosumers Intelligence Toolkit (PIT) is a data dashboard for publishers that presents insights by collecting knowledge and data from prosumer online fandom communities. It will be tested by a qualitative approach called ‘think aloud’.⁠
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🤔 Are you thrilled to know where you can participate to these testing sessions?⁠
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Stay tuned to see the several events where you can participate!⁠
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        🙌🏼 Hey! Möbius is testing its three applica 🙌🏼 Hey! Möbius is testing its three applications for the third time!⁠
Let’s recap on what these products are based on!⁠
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🖌️ The Creator is a web application that allows authors and amateur writers to transform their own stories into immersive experiences. During the piloting, the participants will be able to sign up to test the Creator and receive a survey to give their feedback.⁠
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🤔 Are you thrilled to know where you can participate to these testing sessions?⁠
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Stay tuned to see the several events where you can participate!⁠
⁠
        🙌🏼 Hey! Möbius is testing its three applica 🙌🏼 Hey! Möbius is testing its three applications for the third time!⁠
Let’s recap on what these products are based on!⁠
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🖥️ The Möbius Player is an interactive, mobile application for readers to consume immersive books. The tests are of qualitative nature where participants are randomly selected on the street and events: broad audience, readers, 300 testers.⁠
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🤔 Are you thrilled to know where you can participate to these testing sessions?⁠
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Stay tuned to see the several events where you can participate!⁠
        🎨 ”The art challenges the technology, and the 🎨 ”The art challenges the technology, and the technology inspires the art” - John Lasseter ⁠
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🌀 The confluence between art and technology makes both disciplines advance. John Lasseter created the first 3D feature film from scratch improving the software and hardware as needed. That was the birth of Pixar’s Toy Story.⁠
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💭 What other examples of technology and art coming together can you think of?⁠
        🤯 The Frankfurt book fair was astonishing.⁠
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👥 Hundreds of people came together to exchange insights with consortium members, test out the Möbius Player's binaural audio technology, and interact with the Möbius totem. This technology creates a more life-like listening experience for audiobooks and will be a part of the Möbius book experience. With the Möbius app, users will be able to enjoy immersive reading with text+binaural audio and social interaction features. ⁠
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🎇 Are you as thrilled as us to see the future of reading?⁠
        This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement no. 957185.

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