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      Reading Rationals: Consciously Unconscious Customer Centricity

      Mobile World Capital Barcelona2022-04-26T12:42:05+02:00

      In this post Markus Fertig, PR Manager at MVB, introduces us to the Reading Rationals. A new standard in the book industry that consciously appeals the subconscious for customers to always find their perfect match among thousands of possibilities in the book market.

      A new approach: Thinking from the customer´s point of view

      In the Möbius project, we have the consumers of book publications and their requirements firmly in mind. This is about the conscious needs of the customers. The counterpart to this is the new classification standard Reading Rationales, which the German book industry has developed. This describes the unconscious motives that make people buy books, based on the neuroscientific Limbic® method. The Reading Rationals have opened up the third dimension of customer appeal. It combines the tried and tested classifications according to logistical and content-related aspects with the motives that decide purchases. Thus, for the first time, our industry is really thinking from the customer’s point of view. Knowing the unconscious customer needs, gives us the opportunity to trigger these motives consciously in marketing.

      The perfect combination of metadata and artificial intelligence for a better customer centricity

      For a quick market penetration of the new standard, the Reading Rationales have been available since October 2021 in the central metadata database Verzeichnis Lieferbarer Bücher VLB, German books in print, which is operated by the technology and information provider MVB. The artificial intelligence (AI) of the start-up QualiFiction evaluates the metadata of the listed books on a daily basis. It calculates the shares of the defined customer needs and assigns each title to a Reading Rationale. This information is on display for all users. By combining it with other parameters such as product group, content categories, publication period or price, relevant title sets can be compiled that provide clear orientation to the customer. Of course, further services can also be built up on the specific Reading Rationales. For example, in cooperation with the start-up READ-O, MVB offers a recommendation algorithm that suggests new/additional books based on common customer needs, among other things. This offers more orientation than the previously widespread approach of recommending titles based on sales statistics, i.e. according to the principle “customers who bought this book also bought that one”.

      A great potential…also for Möbius

      If the findings from market research on which the Reading Rationales standard is based are applied consistently, there are potential fields of action along the entire value chain for publishers and bookshops alike. This is because the clear addressing of a customer need can already be taken into account in the editorial and manuscript work and extends to omnichannel presentation in the trade. The aim of working with Reading Rationales is to raise the right expectations in the customer in order to satisfy him in the best possible way and thus stimulate the desire for more. The better and clearer a book serves a Reading Rationale, the better and more sustainably it can be sold. Reading Rationales are thus an unconsciously conscious form of customer centricity. They could also help to promote the Möbius Book.

      Further information

      Markus Fertig, PR Manager at MVB


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      🙌🏼 Hey! Möbius is testing its three applica 🙌🏼 Hey! Möbius is testing its three applications for the third time!⁠
Let’s recap on what these products are based on!⁠
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🛠️ The Prosumers Intelligence Toolkit (PIT) is a data dashboard for publishers that presents insights by collecting knowledge and data from prosumer online fandom communities. It will be tested by a qualitative approach called ‘think aloud’.⁠
⁠
🤔 Are you thrilled to know where you can participate to these testing sessions?⁠
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Stay tuned to see the several events where you can participate!⁠
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      🙌🏼 Hey! Möbius is testing its three applica 🙌🏼 Hey! Möbius is testing its three applications for the third time!⁠
Let’s recap on what these products are based on!⁠
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🖌️ The Creator is a web application that allows authors and amateur writers to transform their own stories into immersive experiences. During the piloting, the participants will be able to sign up to test the Creator and receive a survey to give their feedback.⁠
⁠
🤔 Are you thrilled to know where you can participate to these testing sessions?⁠
⁠
Stay tuned to see the several events where you can participate!⁠
⁠
      🙌🏼 Hey! Möbius is testing its three applica 🙌🏼 Hey! Möbius is testing its three applications for the third time!⁠
Let’s recap on what these products are based on!⁠
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🖥️ The Möbius Player is an interactive, mobile application for readers to consume immersive books. The tests are of qualitative nature where participants are randomly selected on the street and events: broad audience, readers, 300 testers.⁠
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🤔 Are you thrilled to know where you can participate to these testing sessions?⁠
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Stay tuned to see the several events where you can participate!⁠
      🎨 ”The art challenges the technology, and the 🎨 ”The art challenges the technology, and the technology inspires the art” - John Lasseter ⁠
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🌀 The confluence between art and technology makes both disciplines advance. John Lasseter created the first 3D feature film from scratch improving the software and hardware as needed. That was the birth of Pixar’s Toy Story.⁠
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💭 What other examples of technology and art coming together can you think of?⁠
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👥 Hundreds of people came together to exchange insights with consortium members, test out the Möbius Player's binaural audio technology, and interact with the Möbius totem. This technology creates a more life-like listening experience for audiobooks and will be a part of the Möbius book experience. With the Möbius app, users will be able to enjoy immersive reading with text+binaural audio and social interaction features. ⁠
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🎇 Are you as thrilled as us to see the future of reading?⁠
      📱 eBooks solve many problems, here are some sta 📱 eBooks solve many problems, here are some stats of ’s cycle:⁠
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- Of the $26 billion in revenue made last year, $22.6 billion came from print books, while only $2.04 billion came from eBooks.⁠
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- eBooks sold 191 million units in 2020.⁠
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📑 Zippia. "23 Gripping Book Industry Statistics [2023]: Facts About The US Book Industry" Zippia.com. Aug. 17, 2022, https://www.zippia.com/advice/us-book-industry-statistics⁠
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👀 The world of new technologies brings new insights and opportunities every day. Don’t miss our newsletters to stay up to date!⁠
      This year Möbius has participated in the Frankfur This year Möbius has participated in the Frankfurter Buchmesse 2022.⁠
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📚️ The Frankfurt Book Fair is the most important international trade fair for publishing and content. Experts from global publishing meet partners from the technology industry and related creative industries such as film and games. ⁠
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📅 This year’s edition was dedicated to exchanging ideas and understanding through and beyond languages and culture. The world’s biggest book fair illuminates the topic of “t”anslation” “n all its richness. Ideas, themes, and texts must be translated again and again: into other languages, into other media, into different contexts, and new thinking.⁠
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👉🏻 Learn more about Möbius presence at the Frankfurt Book Fair in our website.⁠
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📖 In today's digital age, the works of Shakespeare are just at one click of a button. Imagine carrying around all of his works in your pocket, just like your favorite music on your phone. Technology has made it possible to preserve and share the classics, making them available to a new generation. ⁠
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🌐 Join Mobius to discover how technology embraces the world of books and publishing.⁠
      ⏰THE MÖBIUS OPEN CALL IS CLOSING TOMORROW! 'Th ⏰THE MÖBIUS OPEN CALL IS CLOSING TOMORROW!

'The future cannot be predicted, but futures can be invented.' The Nobel Prize Dennis Gabor once said, which seemed to be visioning what the Möbius project aims to do: create the world of tomorrow with the values we dream today according to the New European Bauhaus.🚀

Are you thrilled to be part of it? Then, do not hesitate to participate in the Möbius Open Call! 
 
🥇1,500€ will be awarded for the best story 

 🥈🥉500€ will be awarded for each of the 2nd and 3rd places.  

 🎫The prizes will be delivered in kind 
 
 Eligibility conditions: 

 💡Unpublished work 

 📄Max. length of 6.000 characters (including spaces) 

 🌍Participants must be of legal age (>18) and EU-citizens (plus Norway and Iceland) 

 💬Languages: English, Italian and Spanish  

 🗓Deadline: TOMORROW!
 👉 Link in bio!
      The Möbius Open Call is about to close! Don't pro The Möbius Open Call is about to close! Don't procrastinate the submission of your manuscript because there are huge things that can come up!  

🥇1,500€ will be awarded for the best story 

 🥈🥉500€ will be awarded for each of the 2nd and 3rd places.  

 🎫The prizes will be delivered in kind 

Eligibility conditions: 

 💡Unpublished work 

 📄Max. length of 6.000 characters (including spaces) 

 🌍Participants must be of legal age (>18) and EU-citizens (plus Norway and Iceland) 

 💬Languages: English, Italian and Spanish 

 🗓Deadline: January 15th, 2022 

Stay connected! 

Link in bio!
      🟣APPLY TO THE MÖBIUS OPEN CALL! This is a 🟣APPLY TO THE MÖBIUS OPEN CALL! 

This is a call to all writers, whether professional or amateur🤩! We are looking for short original fantasy stories. The winning manuscript will become the 1st Möbius Book, a cross-media experience involving a 3D audio and virtual reality production and art installation! We want authors to imagine and build a beautiful and liveable future, the future we dream about. Participate now in the creation of the #MobiusBook!🔝 

 🥇1,500€ will be awarded for the best story 

 🥈🥉500€ will be awarded for each of the 2nd and 3rd places.  

 🎫The prizes will be delivered in kind 

Eligibility conditions: 

 💡Unpublished work 

 📄Max. length of 6.000 characters (including spaces) 

 🌍Participants must be of legal age (>18) and EU-citizens (plus Norway and Iceland) 

 💬Languages: English, Italian and Spanish 

 🗓Deadline: January 15th, 2022 

 Link in bio!
      🟣 Does this slogan ring a bell? “A book for t 🟣 Does this slogan ring a bell? “A book for the price of a pack of cigarettes” It was from Allen Lane, who started the @penguinrandomhouse

After spending a weekend with world-famous author Agatha Christie, Lane realized that there were no quality books available in train stations, only magazines and pulp fiction. To ensure the success of his business model, he had to sell at least 17,000 copies of each book he published, yet after just one year, three million copies of the first ten published books of the new house were sold! 📚
👉 Link in bio!
🖊Marjorie Grassler
      🟣Did you know that the five genres that are mos 🟣Did you know that the five genres that are most likely to generate bestsellers according to Nielsen Book Data are general and literary fiction; children's fiction, crime, thriller and adventure; young adult fiction and romance and sagas?

👉 Link in bio!
🖊Marjorie Grassler
      🟣 With the arrival of the internet and other te 🟣 With the arrival of the internet and other technologies, the publishing sector had to dig to its deeper roots to extract new formats to reach its audiences 📚. So many business models have emerged to tackle the digital disruption, adapting sometimes the old way of working to the online and interactive environment. The encyclopedia salesperson has not disappeared; they have only been uploaded to the cloud!

👉 Link in bio!
 🖊Marjorie Grassler

#mobiusbook #booklovers #bookstagram #techlover #cloud
      🟪Book publishing is the largest cultural indust 🟪Book publishing is the largest cultural industry in Europe🤩

💡Did you know that the total market value is €36-38 billion? (@europeancommission)

The majority of the world’s top publishing groups are European-owned: six to eight of the top 10 publishing groups, according to the annual Global Ranking of the Publishing Industry).” 🌍🚀

Source: Publishing Perspectives

#mobiusbook #booklovers #inspiration #publishing #culture #europe #h2020
      This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement no. 957185.
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