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Möbius’ Pilot Phases summary: Engaging users in the development of the project’s products

Clara Pont2023-02-20T15:38:57+01:00

The European project Möbius aims to modernize the European book publishing industry by remodelling the traditional value chains and business models, uncovering the prosumers potential and delivering new enriched media experiences. Möbius’ innovative applications consist of the Möbius Book (with a Player and a Creator app) and the Prosumer Intelligence Toolkit (PIT). The Player is an interactive mobile application for readers to consume immersive books. At the same time, the Creator allows authors to transform their own stories into immersive experiences via a web application. The PIT integrates and presents fanfiction insights as a data dashboard for publishers. These fanfiction insights collected from prosumer online fandom communities such as Archive of Our Own (AO3) aim to give publishers new insights about their IPs, popular genres, etc.

To test these innovative applications with users in a real life setting,  the consortium has engaged in co-creation sessions with its primary user groups (publishers, readers and writers). By applying this living lab approach, Möbius can ensure that the developed proof of concept is validated with and by the relevant user groups and fits their needs and expectations. This improves the go-to-market opportunities. Three distinct pilot phases were planned, as the figure below shows.

The piloting activities started with a preparation phase, focussing on the user requirements from different stakeholders based on their current practices, needs and expectations. This resulted in user requirements for the Player, Creator and PIT. Subsequently, the first pilot phase was held from January until March 2022. It aimed to discuss and improve the initial project designs of the Player, Creator and PIT through qualitative interviews, group discussions and co-creation workshops. It offered an ideal opportunity to understand better the end-users, their current practices, and the needs and bottlenecks they experience.

Pilot phase 1 provided the required feedback for the Möbius team’s technical partners to adapt the applications to users’ needs. With the necessary application adjustments, the Möbius team was ready to enter the second pilot phase. The Möbius second pilot phase was conducted between June 2022 and September 2022. During this period, feedback was gathered from relevant user groups for the Player, Creator, and PIT.

Different consortium partners conducted the tests for the three Möbius applications to even the workload and reach the desired user groups. The Möbius Team refined the first set of user requirements to help the project and its applications move to pilot phase 3a and 3b. Stay tuned to get a summary of the results from pilot phase 2.


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🙌🏼 Hey! Möbius is testing its three applica 🙌🏼 Hey! Möbius is testing its three applications for the third time!⁠
Let’s recap on what these products are based on!⁠
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🖥️ The Möbius Player is an interactive, mobile application for readers to consume immersive books. The tests are of qualitative nature where participants are randomly selected on the street and events: broad audience, readers, 300 testers.⁠
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🤔 Are you thrilled to know where you can participate to these testing sessions?⁠
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Stay tuned to see the several events where you can participate!⁠
🎨 ”The art challenges the technology, and the 🎨 ”The art challenges the technology, and the technology inspires the art” - John Lasseter ⁠
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🌀 The confluence between art and technology makes both disciplines advance. John Lasseter created the first 3D feature film from scratch improving the software and hardware as needed. That was the birth of Pixar’s Toy Story.⁠
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💭 What other examples of technology and art coming together can you think of?⁠
🤯 The Frankfurt book fair was astonishing.⁠
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👥 Hundreds of people came together to exchange insights with consortium members, test out the Möbius Player's binaural audio technology, and interact with the Möbius totem. This technology creates a more life-like listening experience for audiobooks and will be a part of the Möbius book experience. With the Möbius app, users will be able to enjoy immersive reading with text+binaural audio and social interaction features. ⁠
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🎇 Are you as thrilled as us to see the future of reading?⁠
📱 eBooks solve many problems, here are some sta 📱 eBooks solve many problems, here are some stats of ’s cycle:⁠
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- Of the $26 billion in revenue made last year, $22.6 billion came from print books, while only $2.04 billion came from eBooks.⁠
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- eBooks sold 191 million units in 2020.⁠
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📑 Zippia. "23 Gripping Book Industry Statistics [2023]: Facts About The US Book Industry" Zippia.com. Aug. 17, 2022, https://www.zippia.com/advice/us-book-industry-statistics⁠
💬 At the Frankfurter Buchmesse we had a panel d 💬 At the Frankfurter Buchmesse we had a panel discussion about "Creative and Culture Industries: transform and innovate to enable new business opportunities" with STARTS Prize and MediaFutures!⁠
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👀 The world of new technologies brings new insights and opportunities every day. Don’t miss our newsletters to stay up to date!⁠
This year Möbius has participated in the Frankfur This year Möbius has participated in the Frankfurter Buchmesse 2022.⁠
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📚️ The Frankfurt Book Fair is the most important international trade fair for publishing and content. Experts from global publishing meet partners from the technology industry and related creative industries such as film and games. ⁠
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📅 This year’s edition was dedicated to exchanging ideas and understanding through and beyond languages and culture. The world’s biggest book fair illuminates the topic of “t”anslation” “n all its richness. Ideas, themes, and texts must be translated again and again: into other languages, into other media, into different contexts, and new thinking.⁠
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👉🏻 Learn more about Möbius presence at the Frankfurt Book Fair in our website.⁠
🌟 Technology Works wonders!⁠ ⁠ 📖 In toda 🌟 Technology Works wonders!⁠
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📖 In today's digital age, the works of Shakespeare are just at one click of a button. Imagine carrying around all of his works in your pocket, just like your favorite music on your phone. Technology has made it possible to preserve and share the classics, making them available to a new generation. ⁠
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🌐 Join Mobius to discover how technology embraces the world of books and publishing.⁠
⏰THE MÖBIUS OPEN CALL IS CLOSING TOMORROW! 'Th ⏰THE MÖBIUS OPEN CALL IS CLOSING TOMORROW!
'The future cannot be predicted, but futures can be invented.' The Nobel Prize Dennis Gabor once said, which seemed to be visioning what the Möbius project aims to do: create the world of tomorrow with the values we dream today according to the New European Bauhaus.🚀
Are you thrilled to be part of it? Then, do not hesitate to participate in the Möbius Open Call! 
🥇1,500€ will be awarded for the best story 
 🥈🥉500€ will be awarded for each of the 2nd and 3rd places.  
 🎫The prizes will be delivered in kind 
 Eligibility conditions: 
 💡Unpublished work 
 📄Max. length of 6.000 characters (including spaces) 
 🌍Participants must be of legal age (>18) and EU-citizens (plus Norway and Iceland) 
 💬Languages: English, Italian and Spanish  
 🗓Deadline: TOMORROW!
 👉 Link in bio!
The Möbius Open Call is about to close! Don't pro The Möbius Open Call is about to close! Don't procrastinate the submission of your manuscript because there are huge things that can come up!  
🥇1,500€ will be awarded for the best story 
 🥈🥉500€ will be awarded for each of the 2nd and 3rd places.  
 🎫The prizes will be delivered in kind 
Eligibility conditions: 
 💡Unpublished work 
 📄Max. length of 6.000 characters (including spaces) 
 🌍Participants must be of legal age (>18) and EU-citizens (plus Norway and Iceland) 
 💬Languages: English, Italian and Spanish 
 🗓Deadline: January 15th, 2022 
Stay connected! 
Link in bio!
🟣APPLY TO THE MÖBIUS OPEN CALL! This is a 🟣APPLY TO THE MÖBIUS OPEN CALL! 
This is a call to all writers, whether professional or amateur🤩! We are looking for short original fantasy stories. The winning manuscript will become the 1st Möbius Book, a cross-media experience involving a 3D audio and virtual reality production and art installation! We want authors to imagine and build a beautiful and liveable future, the future we dream about. Participate now in the creation of the #MobiusBook!🔝 
 🥇1,500€ will be awarded for the best story 
 🥈🥉500€ will be awarded for each of the 2nd and 3rd places.  
 🎫The prizes will be delivered in kind 
Eligibility conditions: 
 💡Unpublished work 
 📄Max. length of 6.000 characters (including spaces) 
 🌍Participants must be of legal age (>18) and EU-citizens (plus Norway and Iceland) 
 💬Languages: English, Italian and Spanish 
 🗓Deadline: January 15th, 2022 
 Link in bio!
🟣 Does this slogan ring a bell? “A book for t 🟣 Does this slogan ring a bell? “A book for the price of a pack of cigarettes” It was from Allen Lane, who started the @penguinrandomhouse
After spending a weekend with world-famous author Agatha Christie, Lane realized that there were no quality books available in train stations, only magazines and pulp fiction. To ensure the success of his business model, he had to sell at least 17,000 copies of each book he published, yet after just one year, three million copies of the first ten published books of the new house were sold! 📚
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🖊Marjorie Grassler
🟣Did you know that the five genres that are mos 🟣Did you know that the five genres that are most likely to generate bestsellers according to Nielsen Book Data are general and literary fiction; children's fiction, crime, thriller and adventure; young adult fiction and romance and sagas?
👉 Link in bio!
🖊Marjorie Grassler
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