D6.3 Möbius Closing Event
This deliverable aims to provide the details of the final event organised for the public dissemination of the project outcomes and findings carried out by the Consortium (T6.1). Since the Möbius consortium is multidisciplinary, gathering industrial, artistic, social sciences and technological expertise, it was set that it would showcase its results in two of the largest cultural and technological events in Europe, Möbius Closing Event, explicitly focusing on the Frankfurt Book Fair 2023 (by MVB) and the Mobile World Congress Barcelona 2024 (by MWCapital).
The Frankfurt Book Fair is the most important international trade fair for publishing and content. Experts from global publishing meet partners from the technology industry and related creative industries such as film and games. Meanwhile, the Mobile World Congress Barcelona is the largest and most influential event for the connectivity ecosystem for global mobile operators, device manufacturers, technology providers, vendors, content owners, or professionals interested in the future of tech. Intense dissemination activities and rigorous impact assessment has been organised to maximise the impact of the results on the publishing industry and the European media ecosystem as a whole.
The primary objective of this report is to provide a comprehensive assessment of the events’ outcomes and communication strategies employed. The report contextualises both events and offers detailed information about the two event communication plans created and executed before, during and after the events. It emphasises the significance of the project’s activities, such as panels, workshops, piloting activities and booths, in conveying the project’s message and engaging the audience effectively, detailing which tools and channels were used.