This deliverable describes Möbius’s Initial strategic dissemination, communication, and public engagement plan, as defined in Task 6.1. Dissemination and Communication of Work Package 6 – Maximising Impact.

The main objective of this deliverable is to describe the Möbius strategic plan to steer dissemination, communication, and public engagement activities during the project’s lifetime. This includes defining the plan’s objectives, the target groups, the information and messages that will be communicated, the tools and channels used, and how and when activities will take place.

This dissemination, communication and public engagement plan have been structured in the following order:

• Impact maximization overview
• Target stakeholders
• Management
• Information and key messages
• Tools and channels, • Liaison and Impact.

Using the 5W approach, the project aims to respond to the following questions: Why to disseminate, communicate and engage; Whom to disseminate, communicate and reach to; What information to disseminate and communicate; Where and how to disseminate, communicate and engage, and When to disseminate, communicate and take engagement actions.

The plan also considers how to measure the impact of the dissemination, communication, and engagement activities to monitor and improve them continuously. These aspects are detailed within this document.