D3.2 Prosumer Intelligence Toolkit minimum viable productClara Pont
This deliverable accompanies the PIT minimum viable product (MVP) release and describes its main functionalities. The Prosumer Intelligence Toolkit is a new prosumer intelligence framework encompassing technology-enabled methods and tools based on data analytics that aims to provide the foundations for establishing effective cooperation with both publisher-managed and open communities of prosumers at all stages of the value chain. It aims to solve the need for unprecedented scaling up of consumer intelligence, both in reach and scope for informing editorial decisions. Thus, it could be used to integrate user-driven approaches in workflows related to book publishing decisions, business modelling, and developing new products and services. The target users of the PIT are publishers and companies specialized in content creation, particularly those who monitor markets and users to make editorial and/or strategic business decisions. For these target users, the PIT will be an Interactive dashboard allowing for data exploration. Currently, the application provides publishers with a dashboard-driven user interface to explore data gathered from fan-fiction communities. In the next period, the MVP will be evaluated by users in the third open piloting phase. Based on the feedback received, further improvements will be made until month 30 of the project, when a final version of the software will be released.