D3.4 – Prosumer Intelligence Toolkit
This deliverable accompanies the final release of the Prosumer Intelligence Toolkit (PIT) application and describes its main functionalities. The PIT is a new prosumer intelligence framework encompassing technology-enabled methods and tools based on data analytics that aims to provide the foundations for establishing effective cooperation with both publisher-managed and open communities of prosumers at all stages of the value chain. It aims to solve the need for unprecedented scaling up of consumer intelligence, both in reach and scope for informing editorial decisions. Thus, it can be used for integrating user-driven approaches in workflows related to book publishing decisions, business modelling and development of new products and services. The target users of the PIT are publishers, and companies specialised in content creation; in particular, those who monitor markets and users to make editorial and/or strategic business decisions. For these target users the PIT functions as an interactive dashboard allowing the exploration of data from book communities. In its current form the application provides publishers with a dashboard-driven user interface for the exploration of data gathered from fan-fiction community AO3 (Archive of Our Own). The PIT can be easily customised to analyse and provide an interactive dashboard to other datasets that customers have access to.