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Book publishing and the European Green Deal: Social dreaming for cultural actors

natalia2021-12-07T09:27:14+01:00

The European Green deal is an ambitious package of measures ranging from cutting greenhouse gas emissions, to investing in cutting-edge research and innovation, and preserving Europe’s natural environment. The conference, that took place under the Frame of Frankfurt Book Fair 2021, had the purpose of trying to explore pathways to the challenge the publishing industry is facing from the European Green Deal and the New European Bauhaus initiatives. 

Keynote speakers on the panel were Nina Klein, Entrepreneur and EU Climate Pact Ambassador, Simone Lippold, Head of Innovation Development Borsenverein Group, Michela Magas, Member of President von der Leye´s New European Bauhaus High-Level Round Table, Peter Kraus vom Cleff,  President of the Federation of European Publishers, representing the Möbius project Simona De Rosa, Partner, and researcher Den Institute, and  Sara Kelly – Husain, Moderator.

Nina Klein began her speech by showing the state of the tools the ecosystem currently has, as well as the constant need to innovate and take new actions collectively: “the green deal is an innovation project. Because what we have in front of us is a huge transformative change, we need to change everything, which might sound frightening. And we can only do that if we innovate massively, which is that there is a huge budget of five hundred billion euros dedicated only to the Green Deal and the missions, there are huge founding programs globally, they are the biggest and the best for fighting the planetarian crisis”.  

Afterwards, Simone Lippold talked about circular economy and sustainability, paying special attention to the need to understand that “sustainability is one of the great challenges of our times”. A fundamental aspect is the possibility that music, books and video games can grow together and work to achieve new cultural goals, always keeping in mind the need for them to be sustainable. Regarding the Möbius initiative, Simona De Rosa contributed to the discussion affirming “we have to reshape the sector business models  to catch up to other competitors innovations”. Although this task may seem easy, when it comes to putting it into practice, there are many factors that can complicate its execution. 

On a complemenatry note,  Michela Magas talked about the new European Bauhaus which is conceived as a movement based on sustainability, inclusion and aesthetics, aimed at bringing the European Green Deal closer to the population. In addition, it aims to be a bridge between the world of science and technology and the world of art and culture, and Michela also says that “what they’re trying to do is average culture to address issues of sustainability, stethics and inclusion”. Relating to the topic, Peter Kraus vom Cleff said “we shouldn’t forget that Europe has a rich culture and rich creative industry, it also has the biggest publishing houses, even the most publications are coming from Europe. Also when it comes to education the biggest book fairs are European, the biggest media concerns are European, while there’s no platform that is European”.  

Finally, the panel conclusion agreed that there is an urgent need to make progress in order to put Europe at the forefront of the publishing sector. Although there is still a lot of work to be done, we are certainly on the right track and each of the projects provides great possibilities to continue building this new reality within the book publishing sector. 

Want to know more? Click on the links below.

European Green Deal

New European Bauhaus Sevilla

 

 


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AvatarMöbius@mobius_europe·
20 May

👉It is important to understand that every book is written for a different purpose, so we have to read books for what they are. Books.

Discover this interesting article 🔗📚 https://bookriot.com/reading-books-for-what-they-are/

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AvatarMöbius@mobius_europe·
19 May

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⏰THE MÖBIUS OPEN CALL IS CLOSING TOMORROW! 'Th ⏰THE MÖBIUS OPEN CALL IS CLOSING TOMORROW!

'The future cannot be predicted, but futures can be invented.' The Nobel Prize Dennis Gabor once said, which seemed to be visioning what the Möbius project aims to do: create the world of tomorrow with the values we dream today according to the New European Bauhaus.🚀

Are you thrilled to be part of it? Then, do not hesitate to participate in the Möbius Open Call! 
 
🥇1,500€ will be awarded for the best story 

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The Möbius Open Call is about to close! Don't pro The Möbius Open Call is about to close! Don't procrastinate the submission of your manuscript because there are huge things that can come up!  

🥇1,500€ will be awarded for the best story 

 🥈🥉500€ will be awarded for each of the 2nd and 3rd places.  

 🎫The prizes will be delivered in kind 

Eligibility conditions: 

 💡Unpublished work 

 📄Max. length of 6.000 characters (including spaces) 

 🌍Participants must be of legal age (>18) and EU-citizens (plus Norway and Iceland) 

 💬Languages: English, Italian and Spanish 

 🗓Deadline: January 15th, 2022 

Stay connected! 

Link in bio!
🟣APPLY TO THE MÖBIUS OPEN CALL! This is a 🟣APPLY TO THE MÖBIUS OPEN CALL! 

This is a call to all writers, whether professional or amateur🤩! We are looking for short original fantasy stories. The winning manuscript will become the 1st Möbius Book, a cross-media experience involving a 3D audio and virtual reality production and art installation! We want authors to imagine and build a beautiful and liveable future, the future we dream about. Participate now in the creation of the #MobiusBook!🔝 

 🥇1,500€ will be awarded for the best story 

 🥈🥉500€ will be awarded for each of the 2nd and 3rd places.  

 🎫The prizes will be delivered in kind 

Eligibility conditions: 

 💡Unpublished work 

 📄Max. length of 6.000 characters (including spaces) 

 🌍Participants must be of legal age (>18) and EU-citizens (plus Norway and Iceland) 

 💬Languages: English, Italian and Spanish 

 🗓Deadline: January 15th, 2022 

 Link in bio!
🟣 Does this slogan ring a bell? “A book for t 🟣 Does this slogan ring a bell? “A book for the price of a pack of cigarettes” It was from Allen Lane, who started the @penguinrandomhouse

After spending a weekend with world-famous author Agatha Christie, Lane realized that there were no quality books available in train stations, only magazines and pulp fiction. To ensure the success of his business model, he had to sell at least 17,000 copies of each book he published, yet after just one year, three million copies of the first ten published books of the new house were sold! 📚
👉 Link in bio!
🖊Marjorie Grassler
🟣Did you know that the five genres that are mos 🟣Did you know that the five genres that are most likely to generate bestsellers according to Nielsen Book Data are general and literary fiction; children's fiction, crime, thriller and adventure; young adult fiction and romance and sagas?

👉 Link in bio!
🖊Marjorie Grassler
🟣 With the arrival of the internet and other te 🟣 With the arrival of the internet and other technologies, the publishing sector had to dig to its deeper roots to extract new formats to reach its audiences 📚. So many business models have emerged to tackle the digital disruption, adapting sometimes the old way of working to the online and interactive environment. The encyclopedia salesperson has not disappeared; they have only been uploaded to the cloud!

👉 Link in bio!
 🖊Marjorie Grassler

#mobiusbook #booklovers #bookstagram #techlover #cloud
🟪Book publishing is the largest cultural indust 🟪Book publishing is the largest cultural industry in Europe🤩

💡Did you know that the total market value is €36-38 billion? (@europeancommission)

The majority of the world’s top publishing groups are European-owned: six to eight of the top 10 publishing groups, according to the annual Global Ranking of the Publishing Industry).” 🌍🚀

Source: Publishing Perspectives

#mobiusbook #booklovers #inspiration #publishing #culture #europe #h2020
🟣 Did you know that e-books are 15-20% cheaper 🟣 Did you know that e-books are 15-20% cheaper to produce than physically books? 🤩 Ebooks are often cheaper in the long run than traditional books because there are no printing fees associated with them 🚀 

Source: @breobox

📸 Photo by Perfecto Capucine on Unsplash
🟣Looking for fan fiction enthusiasts to join 🟣Looking for  fan fiction enthusiasts  to join an online discussion on  new reading experiences  next Thursday!

✨ Interested in joining? 

👉Leave your details in the link you will find in the bio and we'll reach out to you
🟣🗣 Did you know that in Europe every year th 🟣🗣 Did you know that in Europe every year there are 500.000 titles published and there are 22 millions of titles available? Looking at longer term trends, up to 2007 there was steady growth both in terms of turnover and of title output. In 2008 title production kept growing whilst turnover, adjusting for exchange rates, experienced a flat year. 2009 showed a slight decrease in turnover (accounting for exchange rates) and a slowdown of title growth 📚. 

💡 The crisis had less of an impact on publishing when compared to most other sectors. In 2010, growth resumed (especially exports), although favoured by exchange rates. 📖In 2011 and 2012, the market went down, and title production growth was sluggish; the e-book market grew rapidly, and exports were strong. In 2013 and 2014 the market slowed down again, with the most notable trends being the continuous growth of the e-book market and the good performance of exports, which became even stronger from 2015 to 2017. 

📲The e-book market (now nearing 10% of the total) showed signs of stagnation for the last 5 years (but it could be a matter of capturing the right data), whereas audio book sales exploded in 2019, giving new impetus to digital sales. If 2018 marked a trend reversal in the recovery process started in 2015, 2019 confirmed the positive trend🚀. 

Source: @fedeuropeanpublishers
🟪 💡 “We may be drowning and not even know 🟪 💡 “We may be drowning and not even know it.” Philip Jones, the Bookseller. This sentence opens a discussion on the turbulence created in traditional value chains in the latest edition of The Business of Books 2019. It is an urgent call for action for an industry that is hardly acknowledging that book and reading markets have changed profoundly and have entered the “attention economy” in which books, authors, publishers and retailers find themselves competing against anything and everybody else that connects with the audience. 

Deeper shifts in many of these markets require us to dive beneath the Surface. From Argetina Brazil and Mexico, to the UK and to a slightly less extent, even traditionalist Germany, self-publishing has managed to establish itself as a new industry segment of significant scope -one that has achieved remarkable economic success. However, due to a lack of data, our undestanding of this segment is appallingly incomplete📚

Source: The Business of Books 2019

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#mobiusbook #stories #booklovers #bookaholics #freshthoughts #hypertext #readers #bookstagram #bookaddict #inspiration
🟪The closure of the bookshops has been devastat 🟪The closure of the bookshops has been devastating for the publishing sector. The Spanish ones had 22’5% of losses during the pandemic, as explained by the sector (elperiodico). ⁠
⁠
Product offerings consumer preferences and consumption patterns are becoming more liquid and segmented by various factors, they include different perspectives on books, reading and audio consumption 💡.
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement no. 957185